Patrick has worked in engineering for over 30 years. He has written bid documents, technical manuals and specifications as well as advertising copy. He has also worked as an end-user evaluating these documents, which means he knows some of the common pit-falls.
15 years ago he co-founded a successful engineering business in Cambridge, so understands the challenges facing small business. Many small business owners feel that the odds are stacked against them when it comes marketing and sales. Patrick firmly believes that this is not the case and helps small business play to their strengths.
His approach to writing can be summed up as “Write less – Engage more”